Qualitative analysis reveals ability to deliver returns

We aim to identify companies with sustainable competitive advantages within the industries they operate that should enable them to consistently earn return on capital above their cost of capital. To find these companies, we conduct a rigorous qualitative analysis of each company's strategic business model and their operational ability to deliver returns. We have a bias towards better quality business models run by proven management teams where directors and management are aligned with us through their meaningful ownership of company shares. This alignment is created by using their own capital and not via share option schemes.